Top sales performers typically have one common trait.
They know how to ADAPT sales approaches to different types of buyers.
ADAPTIVE SELLING is a salesperson’s ability to adapt communication styles based on perceived information about a prospect or situation.
And Crystal is the software platform that implements, reinforces, and scales adaptive selling.
Using the popular personality framework DISC , we reveal the personality of any B2B prospect, so sales teams can confidently adapt to any type of buyer.
Crystal is useful for every stage of the sales process:
When PROSPECTING , our software analyzes publicly available information to predict a prospect’s personality type and how to best communicate with them.
During OUTREACH , we provide real-time guidance on the style and tone of your emails, so every message is personalized for your lead.
For critical moments, like MAKING A PITCH OR NEGOTIATING PRICING , we use personality insights to break down what to focus on with qualified prospects.
And finally, when navigating conversations at the CLOSE OF A DEAL , we share tips on how to create urgency and drive deals forward.
Crystal also uses personality insights to reveal the best way to COMMUNICATE WITH TEAM MEMBERS , helping managers effectively lead one-on-one meetings or group calls.
Reps, managers, and executives at leading sales organizations trust Crystal, and it’s time for you to start maximizing the impact of every sales interaction.