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HubSpot Video

 

Top sales performers typically have one common trait. 

They know how to ADAPT sales approaches to different types of buyers. 

ADAPTIVE SELLING is a salesperson’s ability to adapt communication styles based on perceived information about a prospect or situation.

And Crystal is the software platform that implements, reinforces, and scales adaptive selling.

Using the popular personality framework DISC , we reveal the personality of any B2B prospect, so sales teams can confidently adapt to any type of buyer.

Crystal is useful for every stage of the sales process:

When PROSPECTING , our software analyzes publicly available information to predict a prospect’s personality type and how to best communicate with them.

During OUTREACH , we provide real-time guidance on the style and tone of your emails, so every message is personalized for your lead.

For critical moments, like MAKING A PITCH OR NEGOTIATING PRICING , we use personality insights to break down what to focus on with qualified prospects.

And finally, when navigating conversations at the CLOSE OF A DEAL , we share tips on how to create urgency and drive deals forward.

Crystal also uses personality insights to reveal the best way to COMMUNICATE WITH TEAM MEMBERS , helping managers effectively lead one-on-one meetings or group calls.

Reps, managers, and executives at leading sales organizations trust Crystal, and it’s time for you to start maximizing the impact of every sales interaction. 

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